Advertise with Wisconsin Gun Trader
Put your shop where Wisconsin shops for guns.
Wisconsin Gun Trader is Wisconsin's marketplace for private firearm sales. Local buyers come here to browse by region, county, and town. Sponsor a region, a page, or the weekly newsletter, and you'll be the local name they see while they're shopping.
- Wisconsin only
- Every sponsor owner-approved
- First-party click reporting
- Contact us for pricing
Your brand here: homepage sponsor banner
Audience
- Monthly visitors
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- Active listings
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- Weekly newsletter subscribers
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- of 72 Wisconsin counties with listings
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These numbers stay blank until we have real analytics data. When they go live they'll come straight from our own first-party analytics, not estimates.
Not another banner farm.
Most gun classifieds sell leftover pixels to whoever's cheapest. We picked a different model. A handful of approved local sponsors, a clean look, and numbers you can actually check.
A real Wisconsin audience.
The site is Wisconsin-only, top to bottom. Every listing is tagged by region, county, and city, so your ad reaches people who can actually drive to your counter.
Partner on your region.
Become a Northwoods Partner or Fox Valley Partner, and your name shows up with that region’s listings. More than one partner can share a region.
Numbers you can trust.
We count impressions and clicks first-party, on our own servers, so ad blockers don't wipe out your numbers. You see your own counts by placement, and you get a performance report every month.
Brand-safe by design.
There's no ad-network clutter, no pop-ups, and no auto-play. Sponsors are hand-approved and styled to fit the site.
Timed to the season.
Wisconsin shoppers follow the calendar: turkey, archery opener, the nine-day gun deer hunt, holiday gifting. Line up your placement with the weeks your customers are gearing up.
Free to post, so people keep coming back.
Sellers pay nothing to list and we take no cut of sales. That keeps the listings coming, and more listings bring more buyers back every week.
Pick your spot.
Contact us for pricing. Every placement is owner-approved and reported first-party. The site does not publish a price and does not take sponsor or directory payments.
Homepage banner
Contact us for pricing
The first thing visitors see. A full-width sponsor banner at the top of the homepage.
- Top-of-homepage position, above the latest listings
- Your logo, a one-line message, and a link
- Impression and click counts
Best for: Ranges, big-box-alternative shops, statewide brands
Homepage listing-rail card
Contact us for pricing
One sponsored card mixed into the homepage listing grid, clearly labeled Sponsored.
- Appears in the latest-listings grid
- Logo or image, short pitch, link
- Impression and click counts
Best for: Local FFLs and shops that want to sit next to real listings
Homepage footer banner
Contact us for pricing
Full-width banner above the site footer on the homepage.
- Persistent end-of-page placement
- Logo, one-line message, link
- Impression and click counts
Best for: Statewide brands and ranges
Browse sidebar card
Contact us for pricing
It rides alongside search results while people filter by make, caliber, and county.
Claim your corner of Wisconsin.
Buyers browse by region first, then drill down to county and city. Each region can have more than one partner. Example: Northwoods, then Vilas County, then Eagle River.
- Northwoods
Open to partners
- Chippewa Valley
Open to partners
- Coulee / Driftless
Open to partners
- Central Sands
Open to partners
- Fox Valley
Open to partners
- Lake Michigan Shore
Open to partners
- Madison Area
Open to partners
- Milwaukee Metro
Open to partners
- Lakeland / North Central
Open to partners
- Western Rivers
Open to partners
You see every click.
Your sponsor report shows impressions, clicks, and click-through rate for each placement. We measure all of it first-party, on our own domain, so ad blockers and third-party tracker blocking don't leave holes in your numbers. On the first of every month you'll also get a plain-English performance report.
- Impressions and clicks by placement
- Breakdown by region for Region Partners
- Newsletter clicks per send
- Monthly summary
Sample report layout. Illustrative only, no real data.
| Placement | Impressions | Clicks |
|---|---|---|
| Homepage banner | — | — |
| Region partner | — | — |
Hit the weeks that matter.
- Spring turkey (April–May). Shotgun, optics, and calls season.
- Summer range season. Classes, leagues, and range memberships.
- Archery opener (mid-September). The start of fall. Tree stands fill up and the shops get busy.
- Nine-day gun deer (November). The biggest week of the year in Wisconsin. Rifles, sight-ins, and transfers.
- Holiday gifting (December). Gift cards, classes, and gear.
Book seasonal placements early. Deer-season slots are limited.
From application to live in four steps.
- 1. Apply. Tell us about your business, the placements you want, and your region.
- 2. Get approved. The owner personally reviews every sponsor for fit and brand safety. We reply with pricing and dates. Nothing is charged on the site.
- 3. Go live. Send us your logo and message (or let us lay it out to match the site). Your placement goes live on your start date.
- 4. Get your monthly report. Check your clicks and impressions any time, and get a performance report every month.
Founding sponsor, limited to 5 businesses
Get in early.
Our first sponsors help build Wisconsin Gun Trader from day one. Contact us for pricing. Founding spots are limited to 5. 2 of 5 are taken. 3 remaining.
- Founding Sponsor badge on your placements
- Early pick of Region Partner placements
Pricing and dates are confirmed by email before anything goes live. The site does not take sponsor payments.
Questions
Who can advertise?
Wisconsin businesses that serve gun owners: FFLs, gun shops, ranges, gunsmiths, trainers and instructors, insurance agents, and outdoor, hunting, and guide businesses. Out-of-state businesses may be considered if they serve Wisconsin customers.
Do you approve every sponsor?
Yes. The owner reviews every application personally, and we can decline or remove any sponsor that doesn't fit the site or its rules.
What won't you allow?
- No NFA items or services. That means no ads for suppressors, SBRs, SBSs, machine guns, AOWs, destructive devices, or anything that needs a tax stamp. The same rule applies to listings.
- No ads for anything illegal to sell or possess in Wisconsin, and no ads for getting around background checks or transfer laws.
- No misleading claims, no bait pricing, and no adult, hateful, or shock content.
- No auto-play, pop-ups, or tracking scripts. We host your creative and measure it first-party.
What can my ad include?
Your logo, business name, a short message, and a link to your site or phone number. Sponsor placements promote your business and services. Individual firearms for sale go through the normal listing flow.
How are clicks and impressions measured?
First-party, on our own servers. You get counts by placement, plus a monthly report.
How much does it cost?
Contact us for pricing. Sponsor placements, founding sponsors, and directory listings are not priced on this site, and the site does not take those payments. Use the Apply to advertise form, or the dealer directory application. We reply from contact@wisconsinguntrader.com.
Is there a contract?
Any term is agreed by email before you go live. Pricing is not published here. Read the sponsor terms.
Can I pick my region?
Yes. Regions can have multiple partners. Sidebar and directory placements can be tied to your area.
Who runs Wisconsin Gun Trader?
Wisconsin Gun Trader is operated by TTS, LLC. Posting is free for sellers and we take no cut of any sale.
Apply to advertise
Tell us a little about your business. Contact us for pricing. We review every application and reply from contact@wisconsinguntrader.com. For a shop directory profile only, use the dealer directory application.